Mobile commerce is the delivery of commercial products to consumers on a mobile device using wireless technology. Many consumers use mobile devices as a primary method to purchase the products they need. Therefore, eCommerce businesses are increasingly integrating mobile solutions into their online stores to meet the needs of their visitors and customers.
The demand for mobile commerce capabilities is increasing, and eCommerce businesses are rapidly implementing the following solutions to reach mobile users.
- Mobile payment solutions, such as Paypal Mobile Payments
- Mobile marketing tools, such as Facebook mobile ads.
- Mobile friendly searching
Magento® allows eCommerce businesses to enable mobile commerce integrations on their website to accommodate consumers that use hand held devices, such as smartphones and tablets to visit eCommerce websites. Such solutions may use Responsive Themes which will allow the Magento® site template to automatically adjust its UEX according to the device type being used.
