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Cost Per Acquisition or CPA refers to the average cost of acquiring leads or customers. It is most commonly associated with Search Engine Marketing (SEM). CPA is calculated by dividing the cost of advertising by the number of leads or customers for a given period of time. (Source Internet Marketing Glossary.)
Definition of "Cost Per Acquisition" by Chat GPT: Cost Per Acquisition (CPA) is a marketing metric that measures the total cost required to acquire a new customer or lead. It is calculated by dividing the total marketing costs by the number of new customers or leads acquired during a specific period. CPA is used by businesses to evaluate the effectiveness of their marketing campaigns and assess the return on investment for acquiring new customers.
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