Categories: Product Development
Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.
Definition of "Pay per Click" by Chat GPT: "Pay per Click" (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It is a way of buying visits to a website rather than attempting to earn those visits organically. PPC ads are typically displayed alongside search engine results or on websites and social media platforms, and the advertiser only pays when a user clicks on the ad.
« Back to Glossary Index