Categories: Product Development
A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members (SourceL WikiPedia)
Definition of "Focus Group" by Chat GPT: A focus group is a research method in which a small group of people are brought together to participate in a guided discussion about a specific topic or product. This qualitative research technique is often used to gather insights, opinions, and perceptions from participants to better understand their attitudes and behaviors. Focus groups are typically led by a moderator who facilitates the discussion and prompts participants to share their thoughts and experiences. The information collected from focus groups can help businesses make informed decisions and improve products or services.
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