Categories: Product Development
A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. (Source: WikiPedia)
Definition of "Creative Brief" by Chat GPT: A creative brief is a document that outlines the objectives, key messages, target audience, and desired outcomes for a creative project, such as an advertising campaign or design work. It serves as a guide for the creative team to ensure that their work aligns with the overall goals and vision of the project.
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