Categories: Product Development
Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats (Source: WikiPedia)
Definition of "Competitive Analysis" by Chat GPT: Competitive analysis is the process of identifying and evaluating your competitors in order to gain insights into their strengths, weaknesses, strategies, and market positioning. This analysis helps businesses understand the competitive landscape, make informed decisions, and develop effective strategies to stay competitive in the market.
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