The process of a visitor clicking on a Web advertisement and going to the advertiser’s Web site. Also called ad clicks or requests. The click rate measures the amount of times an ad is clicked versus the amount of times it’s viewed.

The Cm Ad Changer is measuring the number of clicks per each banner and is displaying this inside the server statistics module and also on top of each banner in the campaign management dashboard

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Clicks
Definition of "Clicks" by Chat GPT: "Clicks" refer to the action of pressing a button on a computer mouse or trackpad to select or interact with an element on a screen. Clicks are a fundamental way users navigate and interact with digital interfaces.
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