Categories: Product Development
Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link. The purpose of click-through rates is to measure the ratio of clicks to impressions of an online ad or email marketing campaign. Generally the higher the CTR the more effective the marketing campaign has been at bringing people to a website. (Source: WikiPedia)
Definition of "Click-Through Rate (CTR)" by Chat GPT: Click-Through Rate (CTR) is a metric used in online advertising that measures the percentage of users who click on a specific link, advertisement, or call-to-action out of the total number of users who view the content. It is calculated by dividing the number of clicks by the number of impressions and is commonly used to assess the effectiveness of an online marketing campaign.
« Back to Glossary Index