Categories: Product Development
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
The CM Ad Server hold all banners inside a campaign. This also include campaign metadata and also campaign settings
Definition of "Campaign" by Chat GPT: A campaign is a series of organized activities or efforts focused on achieving a specific goal or objective. It is often used in the context of marketing, advertising, politics, or advocacy to promote a product, service, candidate, or cause. Campaigns typically involve strategic planning, execution, and evaluation to reach a target audience and drive desired outcomes.
« Back to Glossary Index