Categories: Product Development
A computer that delivers and tracks advertisements independent of the web site where the ad is being displayed. Use of an ad server helps establish trust between an advertiser and publisher since the statistics are maintained by a objective third party.
The CM Ad Server comes with two modules. One is an Ad Server which can be installed on any WordPress site and the other is an Ad client which can be installed on many WordPress sites and can connect to the ad server to receive campaign information
Definition of "Ad Server" by Chat GPT: An ad server is a web server specifically designed to store, manage, and serve advertisements to websites or applications. It is used by advertisers, publishers, and ad networks to deliver targeted ads to users based on various criteria such as demographics, location, and browsing behavior. Ad servers also track and report on ad performance, such as impressions, clicks, and conversions.
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